Shenzhen Boyue Technology Co., Ltd. was founded in 2009, which is an innovation-based technology enterprise focusing on digital reading field with “letting everyone enjoy more fun of reading” as its mission.

The company mainly targets at European market, through many years of development, it has completed the construction of reading background, development of software for reading, research of hardware for reading, and production and other services for a lot of booksellers in Europe. Millions of readers are now able to enjoy more fun of reading through using products developed by Boyue.

In 2013, Boyue Technology had its business further extended to the field of primary and secondary school education, constructing digital education backgrounds and providing custom electronic schoolbags for a number of primary and secondary educational institutions in Europe.

Over the past several years, Boyue Technology has experienced fast development, with its business expanded from Europe to Asia and products welcomed by clients and readers of different countries, having multiple awards including “Double Software Enterprise Authentication”, “National High-Tech Enterprise”, “General Distributor of Electronic Publications”, and “Top 100 Enterprises of Shenzhen Cultural & Creative Industry” subsequently.

In 2016, aimed at domestic popular book market, Boyue Technology will, by virtue of its technology experience and resources accumulated in Europe market and other advantages, launch the hardware of its own brand through cooperation with content provider. Meanwhile, Boyue Technology will focus on segment reading market of domestic primary and middle-school students, launch automatic rading bookstore for primary and middle-school students, introduce quality readings for primary and secondary school education from overseas, and construct a platform for interaction among students, teachers and parents, in a bid to built new reading ecosphere for primary and secondary school students.

In March 2016, Boyue launched JDREAD e-book reader jointly with JD Company, which up to now has become a new flagship model chased after by many lovers of reading in China e-book reader market.